The three trends of marketing and social media in 2011

- Facebook, a significant marketing tool


- The convergence of social content and results of research

- The power of mobile 





In the mid-year 2011, there are three major trends for this year and years to come.
We can identify three significant elements that will set the tone in 2011 for social marketing. Are companies ready to focus on these topics this year?

1. Facebook, a significant marketing tool:

A study by Experian has recently highlighted that nearly one in five seeking information on their social network before you buy at 17% more than last year. Expect to see this figure increase in 2011. Obviously, marketers have realized the need to reach potential customers on social networks like Facebook, we must seek prospective buyers on their land.
 
By cons, Facebook users are not conducive to advertising: 96% of them have never clicked on an advertisement on Facebook and they are proud. Indeed, users choose which brands they want to follow and effective Facebook marketing involves getting commitment.

For example, Target, involves users through a fundraising campaign on Facebook entitled "Give Joy". Each week since November 28, 2010, Target chooses a charity to which the fan of the brand creates a wish list of items Target.

For each list created and posted on Facebook of Target, the retailer donated $ 5 to the association. The wishes of the users are published on their wall and therefore appear in the news about their friends. The Target brand is gaining visibility as a company that engages in the charitable sector.

Website online sales of cosmetics Benefit Cosmetics allows users to read and edit their comments on his Facebook page in order to involve them and have them return on their products.
 
2. The convergence of social content and research findings:

The user-generated content can have a very positive impact on the natural search engine optimization of the brand.

In three points, here's why:
 
- Up to date informations  : The user-generated content is a stream updated continuously. Allow users to submit their comments on the website of the brand allows for provision of updated content, provided you have a good solution to refresh web pages.

- The volume : The volume of content generated by users far exceeds the volume of marketing "traditional", usually with a ratio of 20 to 1. In 2009, 25% of research findings about the world's top 20 brands were related to content created by users, according to the magazine SES.
 
- Relevant informations : Les reviews are written with the words of the client, which makes it more likely correspondence with the research and the prospect of another client. In May 2010, Google reported that 54.5% of requests are greater than three words, and 70% have no exact match keywords. Because the words of clients are used, not those of the company, the content generated by users can respond to queries that are longer formulas, colloquialisms or common misspellings.

3. The power of mobility :

All these years have been (prematurely) sacred "year of mobile". 2011 will be maybe not the year for shopping by mobile phone but will definitely play a much bigger role than before.
 
Certainly the number of searches and shopping on cell phones are booming: a cell phone in five sold today is a "smartphone". In 2011, the mobile will allow companies to use the same information across media and thus to online information available in store.


Some companies have already begun. Best Buy, Sephora and Golfsmith among others, include assessments and feedback from their customers in mobile applications. This allows customers to read the comments on their next purchase when they are in the store and they thought a purchase.

Innovations for mobile phones such as QR codes and barcodes can find specific information on products in store without customers may need to search. For example, Debenhams, online sales site in the United Kingdom general, used the software RedLaser SDK to add barcodes to their iPhone application. Customers can scan a label to see product details, read reviews from other customers and add items to their wish list.


This shows that the brands will use more and more the returns of their clients in their marketing.

Is this the end of traditional marketing as well ?. With you to tell us. 

Please react !!!!, or don not hesitate to tell me if this article is really boring. Cheers

@Lionel Goncalves

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