Social Networks : Purchases of fans are increasing !

As I described in my series of articles on the ideas of social media marketing, you can buy love, it is even the oldest profession in the world, but it will not be paid back .

Drifts advertising in social media rage, with bidding on purchases of delirious fans that can compensate for the fact that to have little to say or share.

So we approach a new marketing bubble where it was announced valuations of "fans" quite expensive recruited to a sum of $ 136.38 fantasy (note cents is to make "real"!). This is the classic confusion between precision and accuracy. For what is the value of "fans" on Facebook, the proportion of ghosts (false accounts, accounts fanciful, multiple accounts created during a game, and even accounts of deceased persons etc.). Is so important [1 ], this figure does not mean anything.

Worse, there is behind the vague notion that figure (very vague), and misleading, as a fan = x% of a sale. I can assure you - at least among the 200 largest U.S. socialmedia.org accounts to which I belong - I could not verify this.

This is not new. We have experienced this kind of madness in the late 90s. Is the mass return of soup vendors, marketers at 4 in ("get rich quick") and researchers from immediate ROI.

The only concern is that want to place an inordinate value on what is not worth the trouble, you end up generating a bubble and destroy value, not create it. It is even the definition of a bubble. Therefore, if you make mistakes, Facebook will soon read: you do not have enough fans? Buy! (It is certain that for large budgets, $ 9,000 for 250,000 fans this is nothing
To be continued ...

[1] see this experience interesting, even if it is not very scientific and not, of course, 83% of accounts are not false, but many are inactive, I will continue my investigations on this subject.