I will present here a small trick to find out what consumers think of a brand or product on Twitter.
Been Twitter Search ?. This site allows advanced searches on Twitter. A big advantage of the site is that it is possible to take into account the emoticons (smileys). It can therefore be measured, with varying degrees of efficiency, the positive and negative.
How? Simply by including the different smileys in research::)): D or: (: /: $ instance.
Example :
Take the example of Comcast firm and see what he says it well:
And what is said of negative :
Conclusion :
In the end, the result is quite convincing even if does not apply to all tweets. We have a comprehensive overview of what is said positive or negative, and it is a free tool to use interesting for companies who wish to manage their customer relationships.
Twitter Search is also useful to monitor and the day before the launch of a product or service, as well as for major brands for small businesses in a country, or just a city.
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