10 tips Facebook marketing for small businesses

Recent studies have found that some small business owners mistakenly believe that they do not have enough time, money or other resources to invest in Facebook promotions.


It does not require a full time social media coordinator nor much of a budget, if applicable.  The single "stay" adage goes very far here, and in that spirit, here are ten ways for small businesses to optimise their presence on Facebook, with a minimum of resources.  Managing expectations: set realistic goals for your approach to social media and you will not be disappointed. 


Don't expect to get thousands of fans in your first month, but think more along the lines of a number to two or three digits. Then, if you touch something great you have initially, you will be pleasantly surprised and give you the momentum.  


Take your time: except if you can find an intern wishing to plan your campaigns in the media free of charge, by cultivating a presence on Facebook did not need to be employed full time, or something that devours all your free time. 


Try to set aside an hour a day to work on the page of your company, post updates and communicate directly with clients and fans.  Learn everything you can: take notes on your experiences with Facebook pages and other services for business - at least, write questions about things that you do not understand that you can make a note to look at them later. You will find everything that you are curious to know at the centre of the official help site.


Get into the habit of reading as much as you can on this part of the site, without exaggeration.  Start with a small budget: it is possible to promote your business on Facebook without spending anything. At some point you might get scabies purchase advertising, which certainly helps, but also the temptation to overspend. You'd better start quiz to see what kind of performance that you get for your money, and then the ramp when find you that the demographic characteristics and key words that you want to target ads.  


Create a page, not a profile: do not open a second account on the social network to create a profile for your business. Not only this is contrary to the rules of Facebook, but it moves as you a degree of separation away from people who are already on your friends list. These people are the first people you want to invite to become fans of the page of your company.  

Updates after fresh: work your profile in your page by displaying the updates of State of mind to encourage your friends to participate with your business page. Apply the same sense of the spirit to the objective of a post per day on the wall of your page. If you can phrase as a question, so much the better, because this will inspire your community responses.  


Have-a-to-head conversations: send a letter of thanks to the message right after someone clicks "like" on your page, and to make a point to respond to messages and messages on the wall within 24 hours. Made very attention to what fans say you on your page, and try to meet their needs.  


Do not spam send: people got pretty tired of mass messaging and an excessive number of filling stations in place of news RSS - do not contribute to the noise and the fans will appreciate. 


When you have something to say to your disciples, put it on your wall, not in their Inbox.  Create coupons and promotions: reductions for the first time customers really work to generate continuous business activity. 


But do not limit the promotions to the first person to be.


Have a good facebook...