A viral marketing campaign has its own rules as any advertising campaign:
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| Viral Marketing Model |
A good knowledge of the target, offbeat humor , new and attractive message, respect of the community of users to whom you are addressing.
The 4 golden rules of viral marketing:
1.Know your target: viral marketing is not a mass media and it is based on the principle of one to one.
2.Play on offbeat humor : the humor is a good way to create a viral phenomenon.
3.Raise astonishment and interest of the user to make him want to click on the campaign, by unveiling the commercial message, subtly, in the end.
4.Respect the user: do not take up addresses that are not "opt in" (that is to say where the user has not given his consent), thus avoiding the "spam" because the brand must enter into collusion with the user.
The virus makes use of electronic means of communication, so it should be on Internetsearch influencers. How to mount an operation, analyze the ski, this folder provides keysto define a viral marketing strategy tailored to its objectives.
Blogger: Lionel H Goncalves
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