5 billions users - Mobile marketing : an incredible potential

Mobile marketing is now considered the 7th mass media channel after print, recordings, cinema, radio, TV, and the internet. So with this new mass media channel, the question is what’s the best way to approach marketing to users of mobile devices?

But how to Use Mobile Marketing within your company ?

930,000 customers use Bank of America mobile banking. Android handsets have doubled in growth and has exceeded the iPhone in the last 8 months. click Mobile if the average rate of 8.9% to 49% on mobile advertising online. These keys are good reasons to take seriously the mobile marketing.

There are three incompatible operating systems on mobile smartphones. Blackberry handles email and enterprise applications as well. Apple iPhone, which broke the mold with its application market and has led the industry in recent years. Recently, Google Android is now the head of these.

Marketing Why should we react?

Mobile browsers continues to be only 1% of website traffic, but you only have to look at the demographics of mobile users. They are educated, tech savvy with disposable income. Most mobile web browsing is done during the trip. This segment is the segment most dynamic market right now with cell phones, doubling every few months.

Who is already using mobile marketing as well?

Mobile Marketing App?

Almost all smart phones now use GPS to give users their current location. Reebok has released a free application that allows individuals to track their location for sport, giving more information to their coaches. This creates involvement and direct interaction with the brand. The possibilities of mobile marketing applications are almost endless. When you combine GPS with WiFi, you may have location-based marketing because of the region, direction and speed of travel.

SMS marketing?

McDonald’s, “send an SMS to Santa and receive your gift in seconds”. This led to a response rate of 25% stunning – more than 1.5 million shares in five weeks. They promoted using unique codes on the cups for consumers to send a text message – right in the restaurant. Each code would be a winner -. For the first time with the physical prize

Mobile Marketing is the next major route of acquisition and retention. Business promote their products using a wide range of SMS marketing initiatives, including SMS delivery coupon, notify customers of special offers and buyers, an event-based SMS advertising, they are responsible participation events and more.

Avoid basic mistakes mobile marketing

Mobile Marketing is cool. But it is still new and there are a handful of rookie mistakes that you simply want to avoid

Here they are:.

1. Approaching a mobile marketing campaign as a marketing campaign via e-mail.

Contrary to recipients sitting at their computers, mobile users do not want to download your entire 27-page report Shocking. Instead, they are looking for quick information. Remember, most of their mobile “time is past … Mobile. To drive a vehicle … right? Keep your message simple, as you were designing a PPC ad. It is not difficult and you laser focus the interest of your mobile audience much better.

2. No “targeting” a crowd

Mobile Marketing with texts only works when you send the right content. Some business people and the result of marketing in the error processing of text messaging as a medium of mass marketing rather than targeting tool it was meant to be.

mobile marketing campaigns are used to the best of your existing customers. These people happen to be familiar with you and have already chosen-in for your SMS list. Your messages will be welcome and attention given.

3. difficult to sell in a text

Dude … seriously. Mobile is a great way to connect to consumers, but you’re really only about about 150 characters that you work with … right. So consider, if all your communications with the public is focused on the hard drive and selling, chances are you will annoy the devil to people who do not listen to other things you have to say later . When recipients are part of a well chosen in the list, they will simply withdraw. Why bother? P

Remember, improving customer loyalty will help you build more profitability within your business, so be sure to focus on building relationships with your customers. If you choose that sales follows.

4. Use Mobile Marketing Alone

While mobile marketing campaigns work when used on their own, they pack more power when they are included in an online marketing strategy in general. If you use Internet marketing, email marketing, as well as television commercials and newspaper ads, mobile marketing can be a perfect fit to integrate these methods.

For example, you are able to send text messages with links to specific pages for mobile reception with a coupon in your customer waiting. Not only that, however, you can even add your company QR (Quick Response Code) for your advertising campaigns. Consumers can scan your QR code using their mobile phones and be taken right to your website, receive a coupon immediately, and a virtual tour of your company via a simple YouTube video!

5. Using One-Way SMS Marketing

Mobile Marketing is a great way to communicate in both directions with consumers, but many companies use it as a boring one-way communication channel. This huge mistake! Mobile marketing is undoubtedly an easy way to connect with consumers rather than “sell” to them.

Your list seems more aware and as you build a relationship together. Once you produce a good rapport with your list they purchase your hardware.

For example, you are able to connect to their e-mail asking these phones in an idea of ​​something associated with your business. Just send them a text asking for their help and give a link e-mail, or perhaps a connection to an investigation into the text message. They feel more engaged and will be more receptive to your marketing efforts and sales if you mix a little and allow them to engage you in conversation.




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Have a good mobile marketing !