Web 2.0 - Too many videos drown online communication.

This is not a surprise, the video is gaining more and more fans on the web. As television has succeeded for 60 years until we hypnotize 3:30 over a day now. To the delight of hungry huckster’s brain time available! But the wheel has turned visual communication...

Unlike the viewer who undergoes the most elusive internet with online videos. It is a more difficult to attract consumers because it is he who chooses what he really wants to watch. Not a chain does not impose anything, programs in a defined order. It even has the opportunity to win at any time. And with considerable ease because it is not lack of choice on the web compared to the TV.

In February 2011, 38.5 million Internet users (82% of them) have viewed online videos. Mostly it is the online video portals, hosting both professional content and amateur videos that attract the majority of "video-ers" with more than 24.5 million unique visitors, nearly 60% Internet users. And more than 4.7 billion videos were viewed in France in February 2011, an average of 120 videos per viewer!

120 videos per viewer, it's huge! A real success. But for whom? For the communication of the company that chooses this tool? No, in my opinion. It is especially a boon for EDF to which we consume more electricity and for internet service providers to whom we always buy more bandwidth and storage space on their servers, I think he said. Not to mention the companies that creates these videos with varying degrees of inspiration and knowledge. Less rather than more elsewhere for my taste. And sell them rather expensive, however!

Suffice to say that in choosing this tool of communication, a company takes the act of paying a small price drop in an ocean of images! Because to stand out on the web is far from clear. It became a challenge to create viral video that will cause the maximum buzz wanted to speak well of the company brand. And choosing the video is particularly exposed to risk a violent backlash if it is poorly designed, misused or misinterpreted as being an object viral par excellence through social media, you will have no control over what content is e-reputation of the company will eventually pay the heaviest price.

In addition to the video just really get a place on mobile. To date, a mobile team of 10 just watched streaming video / TV on his mobile phone during the last month.

However the use of mobile phones as mp3 player really is democratized.

According to a study conducted earlier this month by comScore, 30% of Europeans listen to music on their mobile phone. This is 3 times more people who listen so content on their mobile than those who watch videos. Moreover, the study of Comscore shows that those who listen to music on their mobile phones are most likely to connect to mobile internet, so download music on their smartphone without having to go through a computer. Especially one that does not listen to music on his mobile.

Downloading and listening to audio podcasts is also growing Contant. Nearly 15 million downloads just for podcasts of radio stations in France in February by Médiamétrie.

So for your message, you prefer to be flooded out of nearly 5 billion videos or just over 15 million audio content?

Would you prefer that there are 3 times more likely to be listened to 3 times less likely it is viewed on a mobile device?

Thanks to the web, audio communication has, I think, a good times ahead as the radio.