1 - Set target heart, with a concern about quality because it is essential not to miss the real influencers. For example, for a niche we can estimate it is enough to identify 15 to 20 bloggers to begin to relay a communication on a small target.
2 - Define the dating scene (Facebook, Twitter ...) and see what are the expectations and opinions are influencers (eg analyze the old notes for a blog).
3 - Make the day on its theme, via Netvibes, Wikio, Google, Kartoo, Twitter ... as well as sites that stand out on Google (eg Wikipedia).
4 - Enter into the conversation by sending information on behalf of the brand, sharing exclusive content (or not), make events, offer testing products ...
Being a Community Manager is not thou attitude and have moved, but have a good sense of propriety ... and think about the other before thinking about his interest. Indeed, despite the 'spirit web' we must continue to be professional.
Example: there is always a good idea to say that we appreciate the work of a blogger, but do not propose at the first mail to the promotion of the brand!
Sending press releases "rough" is not a good idea, you must have an individual approach and focused. So it must offer content republish (videos, articles ...).
What to do: be an incentive, interesting, interactive, attentive ...
What not to do: wait until you come to talk about the brand, have a top-down approach, do not live the brand on the Web, not to build lasting relationships with its community ...
For Community Management, it is recommended to have someone internally in the company that controls a communications agency that is responsible for the day, maintain relationships with influencers ... because it's a very time consuming.
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